Brand Identity | Website | Logo
After two years of COVID, our client was ready to open their new pilates studio on the East side of Madison. The space is bright and intimate and they wanted their brand to embrace the sense of community they were seeking to build.
We sought to create a brand that was playful and inclusive and showcased that pilates can be for everybody and every body.
We created a diverse set of slightly exaggerated characters that can be used across mediums. We chose colors that were vibrant and fun and paired them with softer, more natural tones for the website. The goal of this was to create a set of bold characters within a calm environment.
With the logo, we played with the idea of the 'Purple Door' with a hidden P & D inside.