Brand Identity | Logo 

The Challenge

Michael Major is a young architect who was looking for a logo and brand identity that would speak to his ideal client: folks who are bringing their passion projects to life.

Michael was looking for a visual identity that was playful yet aspirational, bold yet classic.

The Solution

We knew we wanted to create a brand identity that was beautiful, and colorful, but also practical. Something that could be easily used in Michael's diagrams as well as on his future website. 

We chose colors that were inspired by the natural elements that are the focus of Michael's designs. For the logo, we wanted to be playful with the double 'M' in his name which allowed for the inclusion of a strong architectural element.

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