underbelly

digital zine

underbelly

digital zine

may

may

EVERY BUSINESS HAS THEIR

COVID PIVOT.

EVERY BUSINESS HAS THEIR

COVID PIVOT.

WE TALKED WITH

GREEN LIFE TRADING CO ABOUT THEIRS.

COVID has caused every business to reassess everything. For us, this has meant evaluating our entire business. We still believe in supporting local. More now than ever. And we still believe in building community through gathering, just not at this time. We've been cooking up a lot of things these past few months and are excited about what the future has to hold for UnderBelly.

Times may be strange but we are proudly stranger.

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april

april

DUE JUSTICE

DUE JUSTICE

Before things started to get serious with COVID, we had the idea of re-creating some of our favorite images from past zines that we think didn’t get to fully shine. The reasons they didn’t shine varied. In some cases, they were unexpected favorites that were only ever supposed to be supporting characters (for me, this includes the Love Devils). For others our art director, Liz, hadn’t mastered the art of riso-fying the image to make it really pop in ink (looking at you The Cat). For some it’s just the simple fact that Liz is a fucking badass designer who has learned a ton and we want to make the original more… well, badass. 

 

Our original vision was to print these images as we did the originals. And the current plan is still to do so, eventually. But, similar to the risograph, we thought we’d try to take full advantage of the medium and play with formatting. We hope you enjoy this digital zine. I’m sure we’ll look back in a year and see better ways of using the designs. But until then, here is our Due Justice for some of our favorite UnderBelly images.

doing justice

doing justice

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