UnderBelly is a platform to highlight the amazing local, inclusive businesses and rad events in Madison (and soon Milwaukee)!
(phones only)
We believe there is a different way to grow. One with intention and community at it's core. We also think brands have gotten kinda blah, so here we are.
Our goal is to connect you to the amazing places that speak to you. The weird, the niche and the interesting. This means that we're collecting data.
Learn more about what we think about data collection.

UnderBelly is officially LIVE! We are on both Apple and Androids. Currently we are  in Madison, WI but will be coming to Milwaukee in 2020! Follow button below to access our app (phones only) or sign up to our newsletter to stay up to date on all things UnderBelly.


We know we don't know all the awesome things happening in Madison so we want to hear from you! Submit your event, or a kick ass event you know about, to our community calendar. 

UnderBelly proudly sponsors local, inclusive events of all kinds.


If you are interested in having UnderBelly sponsor your upcoming local event please reach out to us through the contact page below. Be sure to include "Sponsorship Request" in the subject line.

Contact US


©2020 UnderBelly